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In a report published by \u003Cstrong>GamesRadar+\u003C\u002Fstrong>, internal sources close to the \u003Cstrong>Xbox\u003C\u002Fstrong> backstage revealed that the brand's leadership has no intention of repeating the same oversight with the \u003Cstrong>Xbox Series X|S\u003C\u002Fstrong>, which hit the shelves without a major exclusive release to draw the crowd to the new platform. The goal is to make \u003Cstrong>Project Helix\u003C\u002Fstrong>, the codename for the company's next hardware, an immediately appealing purchase by renegotiating the weight of major projects to enhance the ecosystem's competitiveness.\u003C\u002Fp>\u003Cblockquote data-path-to-node=\"2\">\u003Cp data-path-to-node=\"2,0\">The change in strategy was charted early in CEO \u003Cstrong>Asha Sharma's\u003C\u002Fstrong> tenure to stop losing ground in the console market.\u003C\u002Fp>\u003C\u002Fblockquote>\u003Cp data-path-to-node=\"3\">\u003Cbr>Securing a consistent flow of experiences only available in-house is an essential step to regain the support of the brand's fans. \u003Cstrong>Matthew Ball\u003C\u002Fstrong>, the brand's chief strategist, confirmed this repositioning in a recent interview, emphasizing that sustainable growth recovery requires a steady stream of exclusive projects. 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